扬州大学教师个人主页服务平台 Zhu Xingzhen--Home-- To offer or not to offer? Bullet screen strategies for competing video platforms with vertical differentiation

Personal Information

Master Tutor

Name (Pinyin):Zhu Xingzhen

E-Mail:

School/Department:商学院

Education Level:With Certificate of Graduation for Doctorate Study

Business Address:商学院向学楼1111

Gender:Male

Degree:Doctoral Degree in Management

Status:在岗

Alma Mater:南京理工大学

Discipline:
Other specialties in Management Science and Engineering

Other Contact Information:

PostalAddress:

Email:

Home > Scientific Research > Paper Publications

To offer or not to offer? Bullet screen strategies for competing video platforms with vertical differentiation

Affiliation of Author(s):商学院

Journal:Journal of Retailing and Consumer Services

First Author:Zhu Xingzhen

Translation or Not:no

Date of Publication:2024-01-01